Retail Customer Relationship Management (Mini App)

This WeChat Mini App is a retail-focused CRM platform designed to strengthen customer relationships through data-driven engagement. Built to integrate directly within the WeChat ecosystem, the app enables seamless user interaction while collecting valuable customer data for segmentation and targeted marketing.

Gamification features—such as reward points, tiered loyalty levels, and interactive challenges—encourage repeat engagement and build long-term loyalty. With a strong focus on personalization and ease of access, this yet-to-launch platform is crafted to help retail businesses boost customer retention and deliver more meaningful, tailored experiences.